SEO Articles 4

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that youve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where theres a need, theres an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isnt in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While weve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization
Generate, analyze, and edit keywords
Optimize for the top 10 search engine rankings
Optimize the title, link texts, and other parts of the web page
Validate the HTML
View the site via a spider simulator

2. Page promotion
Submit your site to search engines and directories
Search for sites that might add a link to your site

3. Results tracking
Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesnt require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting
Organize your links into multiple categories, subcategories, and most popular links lists
Store the links on your own server
Highlight newly added and featured links

Link management and tracking
Remove dead links temporarily via a dead link checker
Check whether or not reciprocal links at other sites exist
Rotate links automatically
Deny link submissions according to the criteria you set via a blacklist
View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors
Track your sites position for your keywords in over 30 search engines
Report on the keyword weight and density of your site as well as of competitors sites
Suggest keywords that are relevant to each page
Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories
Check which pages at your site have been indexed by various search engines
Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors web pages:

Keyword density and prominence
Their and headings
Their meta keywords
Whether their site is listed in the Yahoo directory
Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

Find thousands of possible link partners
Track details about pages with inbound links
Check whether or not reciprocal links at other sites exist
Indicate which of your pages search engines have indexed
Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website
Keyword density analyzer
Keyword selection tool
Reports on rankings for keywords, page names, and indexed page counts
Link partner finder

Search engines and directories
Engine-specific keyword research
Traffic checker for keywords
DMOZ category selector
Search engine submission tool
Search engine ranking monitor

Your competition
Keyword research summary
Link analysis of inbound links to competitors websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website
Keyword research
Website optimization
Inbound link tracking
WYSIWYG website editing and file uploading
Link checking
Website monitoring
Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition
URL submission to search engines
Search engine rank checking
Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

1. Determine your position in search engines
Create search engine ranking reports
Monitor your sites placement in search engine results

2. Research and choose keywords
Identify the most searched and least competitive keywords

3. Optimize your pages
Compare your pages to those of top-performing sites and specific competitors
Detect when your competitors pages have changed
Be alerted to changes that could affect your site rankings

4. Design and submit your pages
Use Page Builder and Upload Manager to design and maintain your site
Submit your site to search engines with the Submitter tool

5. Analyze your results
Track the correlation between search rankings and revenue
Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If youd prefer to hire an SEO firm instead, do your research. Youll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your sites position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

Webmaster Guidelines
href=http://www.google.com/webmasters/guidelines.html

Search Engine Optimizers
href=http://www.google.com/webmasters/seo.html

If youre considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

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SEO Articles 3

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. A novice owner of the website has a little knowledge of the technical jargon involved in the SEO, and sometimes can get into trouble.

To choose any seo company/firm, first you need to do a study analysis yourself:

1) The history of the seo company/firm providing SEO services.

2) The keywords for which you want to promote your website, because the keyword chosen is directly proportional to the cost of seo services.

3) Timescales involved with the rankings.

4) Never go for an obscure keyword like "company selling cheap products online uk", but rather go for "online products uk".

3) Trying to concentrate on the main essence of business like "teeth whitening services", "plumber services", "google seo services", "purchase books" etc.

First, you should try to look for the essence of your business keywords, and once you achieve rankings for these keywords you can go further with other keywords.

4) Try to ask costing for keywords from seo company(including the timescale).

5) The techniques these seo companies/firm would be using to promote your website through SEO channel. Some companies state that they have mastered the secret techniques, and hence cannot reveal their techniques. These secret techniques can sometimes prove to be just a damp squib.

6) Their past record of customer satisfaction, and of course contact number of their previous customers.

7) Detailed flowchart of the entire exercise, which a seo company would choose to achieve top rankings. In this flowchart nothing should be hidden from customers.

8) Asking as much as you can regarding each and everything like:

(i) Which keywords to choose?

(ii) What will be time for which rankings will be achieved?

(iii)what rough rankings it will achieve in google, yahoo, msn, and other search engines?

(iv) Writing down your SEO budget for PPC, and organic search engine optimization carefully.

(v) What will be cost for PPC campaigns?

All these above factors will help you to better understand your project, and also your seo company/firm you are deciding to choose.

Good Luck,
Bhupinder Singh

Author's Profile:

Name: Bhupinder Singh

Occupation: Working as Webmaster for BSOLUTIONS, http://www.bsolutions.s5.com, and has worked for several international clients from UK,US,CANADA,and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in (SEO) Search Engine Optimization, Internet Marketing Techniques.

Contact me: bhupinder@bsolutions.s5.com


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Auto Insurance Articles 5

Why Should You Shop Around for Auto Insurance?

How do you know if what you are paying for your insurance is a good deal? What is a good deal? Is choosing the cheapest company the best way to go? Does buying from the most expensive company mean you are buying the best coverage? Generally, a good deal is a state of mind. As long as you are happy, with the amount of coverage, you have and how much you paid for it, you got a good deal. For each person, the amount of coverage they need and what they can afford to spend is usually a different amount.

The main reason drivers overpay on their insurance is they do not shop around. CarInsurance.com offers an easy way to shop around. They do compare the pricing of several auto insurance quotes. Knowing how much coverage you need will help you select an insurance company. This is one of the best ways for consumers to maximize what they get for their insurance premiums.

Insurance is a highly competitive business. There are thousands of insurers offering policies to consumers. Each consumer's goal should be to find a financially solid company that offers a fair price along with superior customer service. How do you know which company can provide such a combination of both good pricing and customer service? One way is to talking to friends, relatives, and business associates. Ask people you know and respect what insurance company they use. Ask if they are pleased with how their company handles claims.

The insurance industry is highly regulated. It is important to do business with a company that is licensed by the state in which you live. Another factor of the strength a company has is its A.M. Best Company rating. You want to be comfortable knowing that in the event of a claim your company will be there for you. A.M. Best Company is the industry leader providing ratings and financial information for insurance companies. AM Best ratings are recognized as the standard by which an insurers' financial strength is measured. The ratings are available here: http://www.ambest.com. CarInsurance.com lists the AM Best rating of each company once you complete your quote.

How do you know what to expect from your insurance company? Your insurance company and its representatives should be able to answer your questions. They should be able to help you determine what coverage and limits you should carry based on your needs. They should handle any claims fairly, efficiently and quickly. You should feel comfortable with both the insurance company that you select and the insurance agent or company representative that you will be working with. Your insurance professional should take the time to understand your insurance needs and answer all of your questions to your satisfaction.

Go to http://www.carinsurance.com, not only will you get the rates of various insurance companies, you will see the A.M. Best rating for each company along side their rates for you personal situation.

Now is the time for your fingers to punch their way to a quick rate analysis and view the ratings at the same time.

Visit http://www.carinsurance.com to Check Out Our Rates!

Jon Register is a representative of CarInsurance.com. You can visit CarInsurance.com at http://www.carinsurance.com or contact them at 1-877-327-8728.

CarInsurance.com's online insurance marketplace gives an opportunity to consumers and to insurance companies. We offer the ability to shop for car insurance online.

Consumers can receive quotes from many insurance companies, in some states you are able to purchase your insurance instantly, online. You don't have to drive your car to buy car insurance. Buy online... anytime!

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Auto Insurance Articles 4

Auto Insurance Articles

5 Steps To Cheap Car Insurance Premiums


Although car insurance is compulsory, it's not necessary to pay more than you have to. A few simple steps combined with some time surfing for competitive car insurance rates really can save you hundreds.

Step 1 - Cut the Insurer's Risk
The easiest way to cut your car insurance premiums is to reduce the insurer's risk and accept a higher voluntary excess. An insurer's standard excess may be 100 but if you meet the first 250 of any claim, you'll see a reduction in your premium. This is because you're taking on more of the risk so you get a discount. But it's a gamble, be aware that you might have to meet the cost of a broken window after an attempted theft, then a bill for repairing bodywork damage after a car park crunch.

Step 2 - Security
Fitting security devices can also result in cheaper car insurance premiums. All major insurers insist on Thatcham rated security equipment, usually a minimum of an alarm. If you live in a high-risk area for car crime, it makes sense to fit extra security. It saves you money when your insurance renewal is due and gives you extra peace of mind.

Step 3 - Annual Mileage
If your annual mileage is 5,000 miles or less, ask insurer's if they offer discounts for agreed mileage restrictions.

Step 4 - Named Drivers
Adding a named driver to your policy can increase or reduce your premiums depending upon the named drivers age, sex and driving record. Adding a young driver will certainly increase your premiums, particularly with a limited or poor driving record. However, adding a driver over 30 years old with a long and clean driving record can cut premiums, particularly if the named driver is female!

Step 5 - Shop Around
The biggest car insurance savings come from shopping around. This has been made much easier with the explosion of the internet. There can be massive differences between the lowest and highest car insurance quotes for exactly the same car and driver(s). Start off using good comparative online car insurance quote sites like Moneysupermarket and Screentrade, take their best quotes and go direct to the cheapest car insurance companies for more specific quotations.

Copyright UK Insurance Index http://www.uk-insurance-index.co.uk All rights reserved.


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SEO Articles 2

Finding the Right SEO Company

I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. Its your job to make sure you find an SEO firm that will work for you.

Search engines are the basis of Internet existence and survival. Recent studies have concluded that over 90 percent of all web surfers use search engines to find what they are looking for. Thus, in order to be successful on the Internet, your website must be search engine friendly. If people who search the Internet for your products or services are not finding your Web site, you need search engine optimization (SEO).

Now some of you may take on the task of optimizing your own sites. For those people, there are plenty of how to articles on the Internet that can help you. If you need more help, drop me an email and Ill give you some ideas. However, many webmasters decide instead to let an SEO company handle their marketing. Search Engine Optimization is a full time job, and many companies need to hire someone to do it for them. If this is your intent, you should know what to look for, and what to watch for, when selecting the right SEO company.

1. Make Sure They, and Their Clients, are Successful and Well Optimized

If your SEO company does not rank high on most major search engines under their specific services, then they probably wont have the ability to get you high ranking on yours. For example, if youre located in Boston, your SEO company should at least rank on the first page in Google, Yahoo, and MSN under such search terms as Boston SEO, Boston Internet Marketing, Boston Web Marketing, or even Boston Web Design. If you found them through pay-per-click or sponsored listings, this only means that they do not have the ability to optimize their own websites and are forced to pay for their clientele.

In addition, it is a good idea to check the success of their clients. All SEO companies have a client listing, if for no other reason than to offer front page links to their big spenders. Take a good look at these clients sites. Check for quality of content and keywords. View the source and see how well the meta tags are structured and how well they apply to the content given. And most importantly, go to the major search engines and find where these clients land on the search terms they are targeting. If the SEO company has created a successful marketing campaign for each of its clients, chances are youre looking at a good SEO firm. However, if neither the SEO company or its listed clients have high rankings, I would recommend you find a firm that does.

2. Make Sure Someone Answers the Phone or Responds to Email

Although this may sound funny, I cant stress how important it is to find a SEO company that will be there when you need them. Before choosing an SEO company, call them. If they pick up, youre in good shape. If they dont pick up, but call back within 2 hours, youre still looking pretty good. If it takes you a handful of phone calls and emails, or a number of days to get a response, you might be in bad shape.

Say youve just received a new product that you would like to market. Say that product is seasonal, only for the holiday season, and your ability to sell it relies on the timeliness with which you can get it seen on the search engines. You need a company that you can contact to put immediate marketing efforts to your new pages and products. If it takes 3 to 4 weeks for your SEO firm to make changes and improvements, you might want to look for a company that can keep up with your fast-paced business and demanding customers.

3. Make Sure They Understand How Search Engines Work

Keeping a website at the top of the search engines has become a science. The best search engines frequently modify the way their databases list Web sites, and constantly change the search criteria used to find and present web pages.

To understand the quality of a companys search engine optimization services, you must first understand how search engines work. Search engines list websites in two distinct manners: pay per click listings and organically optimized listings.

Pay per click listings are the listings that appear on the top or right side of most search engines under the heading Sponsored Links, or some related term. This type of listing is paid for. Web sites that wish to get top search engine placement without optimization can pay a certain cost that is charged to their search engine accounts every time their sponsored link is clicked on by a prospective client. Cost per click rates range anywhere between $0.10 and $10.00 per search. Some bigger-budget eCommerce businesses can spend up to $50,000 a month on pay per click marketing.

Organically optimized listings are the listings that appear at the top of search engine pages without having to pay for these listings. This type of listing is free. However, your website must be properly optimized to appear at the top of all search engines using organic optimization. Search engines use unique programs which send agents referred to as spiders and robots to your Web site to collect data. Your website must be structured properly to aid these robots in their search for information.

A quality SEO firm will know how to properly structure your website for top organic optimization and, ultimately, top search engine placement. Watch out for SEO firms that take your money and invest in pay-per-click marketing. Although this will get you immediate results, it does nothing to optimize your site in the long run, will not be as profitable as an organic marketing campaign, and will keep you dependent on SEO companies for your success. And pay-per-click marketing is something you can easily do yourself; if thats the route you wish to take.

4. Make Sure They Follow-Up with Internet Research

In addition to knowing how to optimize correctly, an SEO firm should be constantly investigating the Internets most popular search engines in order to stay aware of the latest techniques for promoting a Web site on the Internet. If they are not giving you monthly reports on the status of your listings, the increasing quantity of your links, and the number of unique visitors to your site, you might not be working with the right SEO company. These reports should not only show where your site is ranked on each of the major search engines for each of the major terms you target, but also show you how you have improved from the previous month and where your competitors stand.

5. Make Sure You Constantly Know What Theyre Doing

The major problem most people have with internet marketing guys is that they dont see them everyday. Its not like these guys come into the office everyday, or even sit down with the boss for a daily conference call. Most of them work out of their homes, spending 12 hours a day on the computer. Now Im not saying that they will take your money and do nothing for you, but its good to keep your eyes on them like you would any employee. On the days that they work for you, have them send you day-end reports detailing the pages they optimized, the content they added, the keywords they marketed, and the links they added. This will allow you a better understanding of what they do on your clock, and allow you to keep your eye on their progress and effectiveness.

Overall, you can find a good SEO company. There are hundreds out there. But it is your responsibility to make sure you find the right one. Dont just pick the first firm you find, then complain when you see no results. Find your results before you hire any SEO company, and you will put your business on the right track for Internet success.

Nathaniel Long is an Internet marketing specialist for Allied Internet Productions, a Denver-based web design and marketing company specializing in graphic and flash design, internet marketing and search engine optimization. Visit their site at http://www.alliedinternetproductions.com, or call them toll free at 800-935-1820.

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SEO Articles

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that its almost impossible to keep up.

These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic copywriters promoting themselves as website copywriters or SEO copywriters. Dont get me wrong, there are quite a few excellent SEO copywriters out there, and you should definitely shop around. The purpose of this article isnt to scare you; its to help you find the SEO copywriter wholl deliver honest service and excellent results.

So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads website copywriter, SEO copywriter, internet copywriter, or web copywriter (See also www.divinewrite.com/websitecopywriter.htm and www.divinewrite.com/makethemost.htm.)

1) An understanding of SEO

Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a websites relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your SEO copywriter doesnt understand these two basics, you should look elsewhere. If youd like to ensure your SEO copywriter knows a little more than just the basics, take a look at www.divinewrite.com/SEOCEO.htm, www.divinewrite.com/seocopy.htm, www.divinewrite.com/seotradesecrets.htm, www.divinewrite.com/webcopyenough.htm, and www.divinewrite.com/seoarticles.htm for some clues as to what you might like to ask in order to assess their knowledge.

2) Proven experience

The proof is, as they say, in the pudding. Its not enough that your SEO copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which theyve obtained some good rankings. Note that it may be very difficult to find an SEO copywriter who has actually worked on both keywords and link generation, so if you find one who has, and they write well, snap em up! Theyll have a very broad and useful working knowledge of search engines.

3) An understanding of how many keywords to use

You dont want to fill every page up with every keyword youre targeting. This simply dilutes your sites relevance and reduces readability. Ask your SEO copywriter how many keywords they would recommend targeting on each page. Hopefully theyll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.

4) Clear agreement on who will provide keywords

Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your SEO copywriter should be able to do this for you, but its quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your SEO copywriter makes it very clear who is performing this task. Dont assume the SEO copywriter is going to do it, because they may assume youre going to do it, and then youll blow your budget.

5) Keywords or keyword phrases

Expect your SEO copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that youll be forced to target very specific keywords in order to rank at least at the outset. For instance, if youre in IT, you probably wouldnt start out by targeting the keyword IT. The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like IT infrastructure consulting new york (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that youll generate more relevant leads.

6) Agree on word count per page

Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page. While its necessary to have a decent body of words on most of your web pages, you certainly shouldnt have too many. What too many is all depends on your industry, the objective of the page, and the needs of your audience. Its always a delicate balance, but its certainly possible to rank highly with only 100-200 words per page. So dont be fooled into paying for copy you dont need!

7) Density targets & measure

SEO of a web page is NOT guess-work. A good SEO copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. Its expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your SEO copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and youll risk being perceived as spam by the search engines. Make sure your SEO copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).

8) Where to place keywords

The question of keyword placement has been the subject of much debate amongst SEO copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.

9) Some comment on structure & links

Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your SEO copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link using text links to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.

10) Dont believe grand promises

SEO copywriters can play a significant role in increasing your search engine ranking. But they cant do it overnight. By optimizing your site for your target keyword phrases, an SEO copywriter is simply declaring the relevance of your site. If you engage an SEO copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an SEO copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your SEO copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, youve got another link back to your site, thus increasing the importance of your site (to the search engines). If youd like to submit your own articles, your SEO copywriter should be able to sell you a list of 50 or more submit sites for as little as USD$99.

Conclusion

An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.

Happy hunting!

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